Final evaluation

Here are my 4 final products that I have created and finalised. In my statement of intent I stated that i was going to use card stacking in a bid to make my product more interesting. This can be seen with statements throughout my final products such as "smell better, feel better". this is an example of card stacking as just because you smell better you will not necessarily feel better although it may encourage people to consider my product. I have also used plain folks when deciding on my models as I have already stated that I want the audience to be able to relate to my product and by using plain folks, it may connect to people more as they are ordinary people like you and I. Finally I have also stuck to the plan of using a catchy slogan. After creating a few ideas that i could use as a slogan, I decided to go with "FOR HIM, FOR HER, FOR EVERYONE". It is very simple and creates a repetitive feel with the repetition of "FOR" followed by a word. It also promotes the idea of being gender neutral and encourages all people to come and try out my product.

My statement of intent stated that I wanted to use bright colours in a bid to portray a happy, feel good feeling. I have attempted to do this by using the gender neutral colour of turquoise which brightens up the image. I have also tried to portray young adults in a different light to the stereotypical troublemaker who is always causing chaos and being rude. I have tried to achieve this by having my models hug and be generally friendly. In my posters I wanted to create a similar feel to all of them of urbanism and streets as it is easily relatable. I have done this using specific backgrounds such as brick walls and metal steps to create a relatable feel that depicts a realistic impression of what the world actually looks like rather than sunshine and rainbows and brushing over reality.