Advertising codes and conventions

Persuasion: Influence someone or make someone believe 

Bandwagon

Persuade someone of an idea because everyone else is doing it (join the crowd) (mainstream)

Card stacking

Telling half truths to sell a product or idea 

Emotional appeal:

Plain folks

Using simple ordinary people to sell a product or idea - connects to the audience 

Name calling

Stereotyping the competition - name calling and directly addressing competition in a bad manor

Demonising

Portraying the competition in a evil manor - often used in war to encourage people to fight 

Patriotic appeal

“Love the country” appeal

Make people do it for the country 

“Your country needs you”

Glittering generalities 

Using “good” labels that are unsupported by facts 

“The best coffee around”

Catchy slogan

Use memorable phrases to support a product or idea

“Just do it”

Snob appeal

Only the richest, important, best people like this product (makes the audience want to be the best, richest and important)

Humour

Using humour to sell a product 

Super Bowl uses this a lot 

Ethical appeals:

Testimonials

Use of endorsements by a famous person to sell a product 

Transfer

Use the association of a respected person to sell a product - like testimonials but do not say anything (they use pictures of celebrities)

My advertisements will try to use Bandwagon, card stacking, plain folks, glittering generalities and catchy slogan to persuade and influence the audience and sell my product.