Statement of Intent

Statement of Intent:

[media language: how the media through their forms, codes, conventions and techniques communicate meanings]
My advertisement is going to attempt to adopt Bandwagon, Card stacking, Plain folks and a catchy slogan as ways of influencing my audience and selling my product (https://www.youtube.com/watch?v=C8qxE_pFJ7U). Bandwagon will be used as i intend to target my product at a mainstream audience so it will enable me to connect to them through my advertising. Card stacking will mean that more of an audience will be interested however i am not strictly telling a lie nor the truth, an example would be 'smell better, feel better'. The use of Plain folks being my model will mean that it will apply to a wider audience because the majority of the population are "plain folks". Finally a catchy slogan will mean that it sticks into peoples minds and the brand will be cemented. Companies such as Nike have adopted this with "JUST DO IT".
I intend to use bright colours to convey a happy feeling which will hopefully transfer over to the audience. Everybody wants to feel happy and my Young and Rubicam audience is the Mainstreamer so this should work well as the mainstreamer is the largest audience and often follows the crowd and trends.

[media representations: how the media portray events, issues, individuals and social groups]
My target market is between 16 and 25. The people in this age group are often portrayed as disruptive, chaotic and bad. My advertisements will attempt to portray them in a different light because i know first hand that this is often not the case. Like the Sure advertisements i will try to paint a picture of fitness and active. This will also help represent the audience and it will better relate to them than a LYNX one would for an example which is rebels and thrill seeking.

[media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms]
Media products and Magazines and posters require a lot of digital editing from the Tag-lines to the editing of the photo itself in order to put the product together. This also links to the distribution and circulation of the product where social media can now be used to share the product and reach out to specifically a young audience which is what i am aiming my product at. I plan to bring these 4 posters together by using similar themes or themes that can be easily linked to make my product that little bit more recognisable. This is an approach used often such as the Dove advertisements which are typically white with gold and women standing there presenting a powerful message.

[media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.]
My product is aimed at 16-25 year olds and to reach out to this audience i will have to use a number of techniques. I will attempt to use bright colours and a font that can easily be read. This is because i believe that using bright colours will attract an audience that is young and a font that is not too large but not too small means that the audience will be able to read it but it will also gain some attention.