Audience research

Summary
This survey was completed by 10 respondents with 100% of them aged between 16-25 and a 60:40 split between females and males. This data shows that my research is highly relevant to my target audience which means that I will get the best feedback possible.

When asked "which advert do you prefer?", an overwhelming 77.78% said that they preferred the first image. This may have something to do with the text colour as 100% of respondents said they preferred the blue text over the black. This suggests that the initial image and editing of the second image may be better however it could have been let down with the text colour. One reason they may not have liked the black text is because "you cant see it as well" which was the majority of improvements listed in the last question. A key concern of mine initially was whether "24 hour protection" was a good selling point as I wasn't sure whether it would actually influence peoples decision when  choosing a deodorant however all of my respondents agreed that it was so I have decided to include it on my final label design. I also wanted to know if it was worth putting social media links on my adverts so i asked the question and most respondents (80%) felt like they were good for reaching out to my target audience. Finally I asked whether my adverts as a whole appealed to 16-25 year olds and 60% agreed while 30% strongly agreed. That means that 10% (1 person) disagreed however I could count this as an anomaly on the bases that somebody may not have been serious when taking my survey.

When asked how my adverts could be improved, one respondent said "A good slogan, more colour, big font" while another said that "its a bit simple". This tells me that perhaps my final adverts should showcase a bit more colour and less negative space.